A One-on-One With Linx Dating Creator Amy Andersen — Exactly How She Became “Silicon Valley’s Cupid”

The Short type: whether or not they’re producing the newest release of an already-cool product or picking out the second huge part of tech, singles in Silicon Valley often leads hectic lives — meaning online dating frequently gets put-on the backburner. Since 2003, Linx Dating and its own creator Amy Andersen are addressing the needs of these active, relationship-minded experts with a curated, personalized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is renowned for the juggernaut tech companies and innovative start-ups, to such an extent that there’s even a prominent Television program known as after it. Silicon Valley is also noted for the enthusiastic, hardworking, innovative, and dedicated individuals who work at these firms — all of which gives well to a fruitful job however necessarily a successful dating existence.

“A lot of these folks are therefore focused due to their jobs this 1 day they awaken and consider ‘Oh my personal gosh, i have to get a hold of my match. How do I start undertaking that?'” mentioned regional matchmaker Amy Andersen. Linx Dating is how they begin doing that.

Founded by Amy in 2003, Linx, for short, is actually a curated matchmaking solution for people active, high-profile unmarried professionals in Silicon Valley and the surrounding Bay Area (in addition to all over the world) withn’t been able to obtain the connection they demand. Today, the firm is recognized as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy recently informed all of us regarding “aha time” that began it-all, her client-to-client vetting process, the algorithm-less, intuition-based matchmaking, as well as the individual interactions she creates utilizing the individuals she assists.

Connecting the Gap Between Single guys in Silicon Valley & Single feamales in San Francisco

The inspiration for Linx came in 2000 while Amy was employed in private client services at a tech business in San Francisco but living in Silicon Valley. Whether or not it was at work, through friends, or maybe just on trips, Amy frequently met both women and men who had been educated, effective, attractive, and well-rounded, nevertheless they were unmarried and failed to know the reason why.

Once you understand both places very well, Amy pinpointed the difficulty: there were more readily available men in Silicon Valley than San Fran and a lot more offered women in San Fran than Silicon Valley. Using their family members, buddies, and careers in their respective locations, deciding to make the 50-minute vehicle day at meet special someone was not at the forefront of their minds, Amy revealed.

“that has been my personal ‘aha minute’ where I imagined ‘let’s say we were to connect this difference and develop these opportunities of these great women in San Francisco that great men in Silicon Valley?'” she said.

Amy then invested the second 3 years undertaking as much analysis as she could, making use of the woman business-oriented brain to obtain a better notion of the market and need for this kind of matchmaking business. In 2003, once she had all the woman ducks consecutively, she stop the lady task at Merrill Lynch, founded the organization, and do not appeared right back.

“beginning Linx has-been one of the best decisions of my life,” she mentioned. “Facilitating these introductions and providing as a conduit between both of these demographics has proven to be effective well throughout the last 12+ decades that i am achieving this.”

From Application to Even the Wedding, Amy will there be Every Step

Amy takes an extremely hands-on method together clients from just starting to end, getting to know everyone individually, making use of their unique certain desires and needs through the matchmaking, and providing the woman professional advice all in the process.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, it all starts with the caliber of the clients. While different matchmaking providers might accept anyone who applies, Linx has actually a considerable referral-based vetting system that renders their unique customers stand out from the others. Every aspiring user must be suggested by a former or current member, a pal or get in touch with of Amy’s, and/or want.

Amy obtains a lot of recommendations day-after-day and displays each candidate herself. And whether or not they’re 22 or 72, Asian or Latino, attorneys or musicians, Amy is seeking people who find themselves smart, healthier, relationship-minded, accomplished, committed, and leading fascinating life all in all.

“providing someone is actually excited about their unique career, that is what i am finding. Beyond that, i am looking people that are well-rounded. Whether it’s volunteering or cooking or whatever it really is, i recently need to see they own a colorful, fascinating existence,” she stated. “if someone else claims to me ‘All I do is actually work’, I’m probably not attending like to assist all of them. Not just do they n’t have balance within their lives, but to me that’s in addition indicative which they don’t possess time for a relationship.”

Following the first evaluating, Amy creates a private meet-and-greet, which she said is an essential element of getting a client. And here Amy reaches know the person, listen to their unique individual story, to see whatever theyare looking for in a partner (and the things they’re not looking for).

Most of all, Amy is identifying if her company could be the proper complement each party. Whether somebody isn’t 100per cent over their particular ex or come into a challenging period of these life, the woman instinct can determine if the time is actually off.

“The meet-and-greet is an important period for myself but moreso regarding possibility getting good read of just what Linx is about,” she stated. “men and women derive the answers that they’re wanting through the meet-and-greet, that is certainly important because anybody whom decreases that road to become a client, I want to ensure they feel prepared accept this method.”

In the event that meet-and-greet goes really, they’re going to come-back for a follow-up meeting with Amy before you choose the membership that is good for all of them and getting began on matchmaking. And even though it looks like a long procedure, Amy said it’s required because she wishes every member to get satisfied with Linx and the other way around.

Matchmaking that mixes your client’s desires & Amy’s Intuition

Besides evaluating every candidate, Amy normally the sole person at Linx would you the matchmaking, outsourcing her concierge solutions to experts like specialist wardrobe stylists, make-up artisans, and psychologists.

“it is a rather tiny, boutique, market matchmaking organization versus most providers that have huge employees and limbs worldwide and so forth, thus Linx is ultra individualized in that respect,” she stated.

The woman unique matchmaking system combines the granular metrics of what the person wants in a night out together (their unique preferred height, age, income, etc. in addition to their deal-breakers) and Amy’s natural ability and intuition for knowing whenever a couple belong with each other.

“nowadays, regarding while I developed a match, about 75% if it’s created by instinct, that instinct that claims ‘Oh my personal goodness, i do believe I might get on to something here,'” Amy mentioned.

Based on those elements, Amy will then dominate, scouring the woman database of qualified singles until she finds the perfect match for each and every customer.

Using the internet Pre-Introductions Get Singles Excited About their own Match

Once Amy has her perfect pairing, she will e-mail both men and women a “baby bio” of each and every some other, giving them a picture associated with the other peoples individuality, pastimes, appearance, and receiving them stoked up about how great they’d be together.

“I want my personal consumers throughout the edge of their unique chairs, jaws to your surface, like ‘OMG this person seems incredible,'” she mentioned.

They’ll after that reach ask Amy questions regarding their unique match and take the time they want to choose for themselves when they think it’s right. During this period, Amy in addition makes certain the clients have no idea each other, whether through work or social sectors or previous internet dating adventures, thus we have all on a clean record.

“I’ve found there could be cross-pollination with my consumers where they’ve somehow have actually met. I wish to prevent a situation where they will have currently satisfied or they’ve glanced at each and every other peoples on the web profiles and there was an excuse they thought we would forego that chance,” she said.

Enough time from Amy’s first mail into pair agreeing in order to meet typically takes 72 hours, and at that point Amy will send all of them a one-page, custom bio with more juicy details, including their own basic labels. Amy stated she excludes finally names till the very first big date to enable them to stay away from Googling each other, entering their particular heads, and ruining the secret.

Sufficient reason for Amy getting traditional, she requires the man to call the lady (no texting or emailing!) within 5 times to setup a good date in which the guy treats the lady.

Heading Beyond a Matchmaker being a Liaison, Confidant, buddy & Adviser

When Amy makes a match, she doesn’t only send them down from the basic go out with a “all the best!” She offers pre-date training that throws her customers at ease and shows them tips decrease their particular fast-paced lives down (at the least for starters night) She stated this can be especially important in Silicon Valley, in which everybody is actually working 24/7 and always have a million views running through their unique minds.

“i really want you to forget about every little thing close to you, every one of the disruptions in life,” Amy mentioned. “i want one to thoughtfully plan the big date mainly because matches really count. A great deal is actually riding on them emotionally and financially, so I wish individuals to look closely at those essential details and don’t forget essential those very first impressions are.”

“Amy features surpassed every hope and I also would recommend Linx. I’ve as satisfied a good man just who I would not have came across otherwise. The audience is getting things sluggish and seeing precisely what the future keeps.” — A Linx Representative

Also because every member signs a two-year agreement (which might be suspended whenever you want as long as they satisfy special someone), Amy becomes in the same manner invested as they are inside quest and is also capable build an union beyond a specialist one. She even gets wedding invites and images of children who have been produced from previous people.

“that is largely precisely why i really do this — it’s very satisfying,” she mentioned. “much beyond my personal task of being a matchmaker, i am a liaison, confidant, buddy, and adviser.”

Final Thoughts

Thanks to Amy’s devotion, resourcefulness, and love for the woman consumers, Linx is taking good care of an under-served singles market inside the online dating sector, and she’s recently scraped the surface on which she will give the Silicon Valley region as well as the world. We are seriously eager for what will come further.

“I’ve worked really hard to build a great reputation in this field, but I believe like We have so much more unearthing to complete to have even more varied and fascinating clients just who I am able to help,” she mentioned.

For females who wish to join Linx Dating, view here. For men into signing up, visit here. You can even follow Linx and Amy on Twitter: @linxdating.


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